According to the aggregators of digital data SuperData, Niantic's landmark GPS-based game Pokémon Go had been downloaded 130 million times since its initial launch on 6 July 2016. That means there were roughly 30 million more Pokémon Go players than the current population of Philippines, and 10 million less than the current population of Russia. Making the achievement even more impressive is that the mobile game was released in staggered stages across the world. It was first launched in the USA, Australia and New Zealand, followed predominately by countries in Europe from 13 July. It wasn't released in Japan – the spiritual home of Pokémon – until halfway through its first month, on 22 July.
In the game, players use GPS technology to track down and capture Pokémon in real-world locations, before training them up to battle other players in "gyms".
As of 10 August 2016, major gaming markets such as South Korea were still yet to enjoy an official, regional release of Pokémon Go.